I help HR leaders, people managers, and professionals build sustainable leadership ecosystems rooted in clarity, care, and purpose through the Choose Joy Initiative™.

For HR & Organizations

group of women having a meeting

Testimonials

Trusted by HR leaders, people managers, and purpose-driven professionals.

Designed for real work environments, not wellness theater

“Her ability to connect with learners by connecting her lived experience and storytelling with key learning points in her training is unparalleled. She is a top flight keynote choice. She also has deep knowledge of consulting processes and would add tremendous value to any organization.”

-Mark P., Talent Development Leader

“I highly recommend her to any organizer, event, conference, etc. that is looking for a speaker whose lived experience and enthusiasm clearly comes through via her thought-leadership!”

-Bryant G., Conflict Resolution Strategist


Burnout isn’t an individual failure.

Most leadership and wellness solutions focus on fixing people instead of examining systems.

The result?

  • High performers quietly disengaging
  • Leaders carrying emotional labor without support
  • HR teams tasked with “wellbeing” without structural tools

The Choose Joy Initiative™ exists to change that.


Meet Your Leadership Ecosystem Strategist

Jessy Santana is a leadership ecosystem strategist and creator of the Choose Joy Initiative™.

She works at the intersection of leadership development, workplace culture, reflective practice, and advocacy. Her work helps organizations and individuals move from burnout and survival into clarity, alignment, and sustainable performance.

This isn’t motivation.
It’s infrastructure for human-centered leadership.

Learn More About My Work


For HR Leaders & Organizations

  • Choose Joy™ Workshops
  • Leadership Reset Experiences
  • Reflection-Based Culture Interventions
  • Wellness + Advocacy Programming

Designed to support retention, engagement, leadership sustainability, and psychological safety.

Explore Organizational Services


For Professionals Navigating Burnout

  • Digital Reflection Journals
  • Choose Joy Reset™ (21-Day Journey)
  • Courses & Guided Practices
  • Choose Joy Circles

THE CHOOSE JOY INITIATIVE™


What Is the Choose Joy Initiative™?


Choosing Joy is not about positivity.
It’s about agency.

The initiative offers reflective tools, practices, and experiences that help people pause, reset, and reconnect to purpose without abandoning their ambition.

Joy here is not soft.
It’s strategic.


Coaching for Businesses

Coaching is essential for business because it contributes to developing skilled and motivated employees. It fosters a positive workplace culture, helps businesses achieve goals, and keeps them competitive in dynamic markets.

It's an investment that can yield significant returns in terms of improved performance, innovation, and satisfaction. Check some of the companies that have been helped by CoachAva: